Since 1996

Our Story

From a garage in California to salons worldwide — nearly three decades of crafting natural, cruelty-free personal care products that are good for you and good for the planet.

30 Years

How It All Began

A dream born in a garage

In 1996, Kevin and Mare Wachs had a simple belief: the best personal care comes from nature's own ingredients. Working from their garage in California, they began crafting products infused with Hemp Seed Oil — long before it was trendy.

What started as Hemp Seed Body Care has grown into a family of beloved brands — CBD Daily, MKS eco, EMERA, and more — all crafted in our solar-powered Los Angeles facility. Yet our founding principles remain unchanged: natural ingredients, professional quality, and a commitment to giving back.

35+

Countries

Brands

$250K+

Donated

Our Promise

Earthly friendly, always

Naturally-derived Ingredients

Plant-based formulations powered by Hemp Seed Oil and botanical extracts.

Cruelty Free

Never tested on animals. Certified vegan across every product line.

Sustainable Manufacturing

Crafted in our 50,000 sq. ft. solar-powered facility in Los Angeles, with sustainable packaging.

Professional Quality

Trusted by salons and professionals worldwide for three decades.

Giving Back

A portion of every sale supports community causes through the Get Together Foundation.

Our Journey

The Earthly Body Timeline

1996

Earthly Body was Born

Kevin and Mare Wachs start creating quality natural personal care products in their garage. Hemp Seed Body Care launches as one of the pioneers in harnessing Hemp Seed Oil for skin and hair.

2002

Going Globe

Earthly Body expands internationally, bringing natural personal care to customers worldwide.

2004

Get Together Foundation

Kevin and Mare establish the non-profit Get Together Foundation to give back to the community. A portion of every sale continues to be donated.

2007

Cruelty-Free Pledge

Earthly Body pledges its commitment to being cruelty-free and becomes PETA and Leaping Bunny certified.

2008

Marrakesh Hair Care

Marrakesh Hair Care launches — a salon professional line infused with Argan Oil and Hemp Seed Oil.

2012

Women's Co-ops Partnership

Marrakesh begins sourcing Argan Oil from women-led cooperatives in Morocco, supporting fair trade.

2013

Solar-Powered Facility

Earthly Body moves to its current eco-friendly, solar-powered 50,000 sq ft facility in Los Angeles.

2016

CBD Daily Launches

CBD Daily debuts as Earthly Body's first CBD skincare line, pioneering natural pain relief solutions.

2018

EMERA CBD Hair Care

EMERA launches as the first-ever CBD-infused salon professional hair care line.

2022

MKS eco Rebrand

Marrakesh rebrands to MKS eco with sustainable packaging, deepening commitment to eco-friendly practices.

What We Put In

Naturally derived ingredients

We are pioneers and experts in using Hemp Seed Oil for skin and hair health. Combined with other beneficial botanical ingredients, we deliver optimal results — healthy, glowing skin and hair with natural fragrances that delight the senses.

Hemp Seed Oil

Rich in essential fatty acids and vitamins, our signature ingredient nourishes skin and hair without clogging pores.

Argan Oil

Moroccan's liquid gold's packed with vitamin E, hydrating and conditioning while reducing frizz and split ends.

CBD Oil

Nature's remedy for targeted relief — soothing, calming, and non-psychoactive.

Shea Butter

Luxurious emollient that deeply moisturizes and nourishes even the driest skin.

What We Leave Out

Sulfates, Parabens, Propylene Glycol, Artificial Dyes, Phthalates, Butoxyethanol, Methylisothiazolinone, THC.

Our Road to Sustainability

How one company helps save the planet

Sustainability isn't just a buzzword for us — it's woven into everything we do. From our solar-powered facility to recyclable packaging to sustainable hemp crops, we're committed to leaving a lighter footprint on this Earth.

Solar Power

Our manufacturing and distribution center runs on solar energy — clean, renewable power that reduces our carbon footprint.

Sustainable Hemp

Hemp grows without pesticides, thrives on less water, and naturally cleans soil pollution — the environment's best friend.

Tree Planting

We donate to Trees for the Future to plant trees, further reducing our carbon footprint.

EV Charging Stations

Electric car charging stations for employees support and encourage zero-emission transportation.

The Get Together Foundation

Giving back to our community

In 2004, Kevin and Mare established the Get Together Foundation as a way to share their good fortune with those in need. GTF's mission is to act as a bridge between donor and charity, ensuring that 100% of donations reach the intended cause.

The foundation is volunteer-led with no administrative salaries — financed by Earthly Body's annual revenue and private donations. A percentage of every product sold is donated to GTF, which provides food, clothing, shelter, and support to those experiencing homelessness.

"We believe that giving back isn't optional — it's essential. When our community thrives, we all thrive together."

— Kevin & Mare Wachs

$250K+ Donated

The People Behind the Products

Meet Our Team

Kevin & Mare Wachs

Founders

Super down to earth cool people, that want to supply their customers with only the highest quality products.

Joe Wachs

CEO

Hard working and family-oriented looking to carry on the proud history of Earthly Body

Tony Kucenski

Director of Marketing

Hard-working super-dad when he isn't turning thorough research into marketing gold, he's probably A/B testing his kids' bedtime routine.

Erica Sommers

Buying Manager

Our very own Morticia Addams with big curly hair, a heavy dose of nerdiness, and a bunch of sass.

Heather Hatch

Human Resource Manager

The proud owner of a sparkly purple Challenger. Is being surrounded by purple glitter too much to ask for?

Jenna Stusser

Marketing Coordinator

Don't be fooled by her petite frame. She's a meticulous reliable powerhouse who carries out marketing campaigns with the same positive atitude one brings to outdoor adventures.